not just pretty pictures...
powerful marketing tools
Paetzold Design, LLC
11220 Fox River Drive
Newark, Illinois 60541
ideas that work
To be seen and heard in today’s overcrowded media din, advertising needs make powerful emotional connections while quickly conveying information. That’s why we create print, web and online ads that capture your target audience’s attention like a stop sign and directs them like a roadmap.
Your brand is everything. It’s who you are, what you do and how you do it. It’s your face, your voice and your fingerprint. Helping you present and communicate who you really are and where you’re going is what we do best. We call it “Brandgenuity”–combining the genius with the genuine.
Brochures are your salespeople in print and online. They need to be noticed, read and remembered. They need to speak directly to your target audience in a way that connects with them at their point of need. That’s why we create brochures that are always on-brand, on-message and on-target. Not to mention on-time and on-budget.
Someone once said that lookers are shoppers and readers are buyers. That’s why your catalog needs to catch your audience’s eye and hold their attention all the way through to placing the order. And that’s exactly what we’ll do with your next print or online catalog.
Seeing is believing. That’s why product demonstrations are as timeless as selling door-to-door. But today, sales are screen-to-screen. And no other sales tool enables people to see first hand the features, benefits, advantages and functions of your product or service than a demo video. And no one knows how to make them work harder for you than we do.
The connection between your products and your customers starts with your packaging. That’s why we design your packaging with the brand attributes, aesthetics and messaging that not only grabs your customer’s attention, but also engages their emotions and triggers their memory.
When you’re selling one-to-one or even screen-to-screen, you want to put your best face forward. And that’s why we help you develop the kinds of presentation tools that embody your brand and messaging attributes and make your company, your products, your services and you look and sound great.
No other medium offers more impact, greater flexibility and quicker launch times than the web. And when you need to augment your existing website to launch or demonstrate a new product or service or push customers to a branded online marketing campaign, nothing meets these needs better than a microsite.
When you need to add the sight, motion and sound advantages that only video can bring to your marketing and sales efforts, then you need to talk to us. From script-to-screen, we’ll deliver your compelling, finished footage on-time and on-budget.
Your website is your first contact with prospects and customers. And you won’t get a second chance to make a good first impression. With more than 15 years of web development experience, we design and build your site to take full advantage of what this medium has to offer by incorporating today’s best practices in design, navigation, content and search-engine optimization.
We’re known for doing killer creative and knock your socks off conceptual design. Our work has been solicited from fortune 500 companies and little one person start-ups. No matter what size the organization we have services that fit and budgets everyone can appreciate.
Is your business environment suffering from being myopic or stale? The best course of action may be to bring in a new set of eyes. We’re familiar with the board room and the war room. Brainstorming is an open and daily event in our office and we know how to make it work effectively for you as well. We’re available on a consulting basis to work with your marketing gurus, product development people, design teams or board members to help instill new ideas and fresh direction.
Compelling creative doesn’t happen in a vacuum, which is why we make you the center of our process. Once we’ve developed a direction for your project, we lead, direct and shepherd all of the various members of the creative team–designers, writers, photographers, videographers, illustrators, post-production editors, and code builders–keeping them on-concept, on-task, on-budget and on-time.
Strategic objectives, goals and tactical recommendations are vital for effective design. We're equipped to augment plans from your president, your marketing director, or develop a custom strategy that integrates research, strategy and evaluation. When called for we partner with some of most experienced and seasoned marketing minds in the industry because we know we don’t “know it all”.
Creative Copy Writing
Yes, there is a difference and sometimes boilerplate is the way to go. More often than not we’ll be pushing to also make the words brand your company as well as the design. A well-known marketing guru once said that “copy is the architect of the sale”. Which is why copy and design must work hand-in-glove. Both must be equally powerful and compelling. Our writers know how to craft copy that resonates with your target audience, makes the right emotional connection and compels them to buy.
Public Relations are the soul of a growing business. It reaches where traditional ads and brochures can’t go to deliver grass root support for your products and services. We provide assessment and evaluation through strategic positioning and implementation. We find rich print and web outlets that are best suited for your campaign and provide compelling news releases and relevant stories that will get you noticed and read.